Collaborative Success: Realtors and New Builds

Before we begin diving into this fourth and final topic in the SSHT Builder Program series, we want to disclaim this is not intended to solicit properties currently available for sale. However, it is here to serve properties that are NOT currently for sale with another realtor.


Having an effective and knowledgeable sales staff is imperative for the success of any new build project. Whether you're a builder entering a new territory, or a seasoned builder looking to improve your sales efforts, it’s important to provide your sales staff with the tools and knowledge they need to be successful in this competitive market. This blog post will examine different concepts and approaches our team offers to empower your sales team and maximize profitability.


Amplifying Exposure through the MLS

The MLS, or multiple listing service, are private databases that allow for realtors and brokers to share and find information about properties for sale and available listings. The SSHT builder program will start to offer a means of getting builders onto the MLS with minimal costs. It would include up to 5 listings per neighborhood It allows to unlock a wide array of opportunities with potential and qualified buyers. 


The MLS is one of the top 10 most visited websites, you could be doing yourself and your clients a disservice. It’s essential for you to be there in order to maximize your exposure. The type of services vary but depends on your needs, some realtors flow through leads to builders.

Develop a Sales Strategy


Now that you’ve heard about the services from Locorum Pro,the idea of  buying down rates,and flexible floor plans, the next step is to develop a strategy with your sales team and involve follow-ups.  A strong team is the core behind the success of any new build project. Decide who you can communicate with and what about, consider tapping back into your existing database and identify individuals and realtors who have previously shown interest within the past 6 months. This could be through text, email, and phone calls. 


Google Analytics can help you keep track of email metrics and see which clients have received the emails, opened the emails, and made any conversions. This helps narrow down the most important clients to follow up with.



Heart to Heart with Your Sales Team


Make sure everyone is on the same page and has a clear understanding of the expectations.It’s not just about getting onto the MLS, but about what comes after that. How will the follow up be conducted? What is the expectation for open houses? What other marketing initiatives are being conducted? This process involves sitting down together and strategizing. 



The realtors should be given a clear and concise picture of what they can and can’t do. The sales staff is a part of your team and they work alongside you. Realtors and builders have a lot of advantages that they can provide each other when working together, such as, what upgrades are cost effective and what upgrades to include



Full Service Offer


Consumers like to learn about your products at their own pace, and without being controlled. Our full-service option includes not only getting onto the MLS, but open houses, action plans, email follow-ups, blog posts, floor plans, photos, and videos. 



Wrapping up

In the complex, demanding industry of construction, it can be beneficial and invaluable to have a trusted, knowledgeable realtor to bounce ideas off of and brainstorm new ways to boost your business. 

Please don’t hesitate to contact us with any further questions and check out the other blog posts in this series below.


Emerging Trends: Floor Plans, Flexibility, Demographics, Tiny Houses

Leveraging Your Database: with Locorum Pro

Mortgage Lending: A Dive into Rate Buying and Pricing Strategies


Don’t forget to join the Locorum community today and start earning rewards on your home purchase. You're not just buying a home; you're investing in your future. Let Locorum and the Santa Sells Houses Real Estate Team help you make the most of it.